AI can write Japanese. A website for Japan is a different job.

Fluency is the easy part

Ask a model for a Japanese page and you will get Japanese. The grammar may be correct and the tone polite. A buyer in Japan is not grading your grammar, though. They are deciding whether this company understands how purchasing works in Japan.

What a buyer in Japan actually checks

• Whether it is clear who is responsible, and how to reach them.
• Whether the offer is specific. A page that promises help with everything about entering Japan is skimmed; a page written for one kind of buyer with one next step gets acted on.
• Whether specialist terms have been turned into generic Japanese. In machinery, food and software, the generic term is often the wrong term.
• Whether the first screen on a phone tells the buyer what you offer and how to get in touch, and whether getting in touch is the one obvious next step.
• Whether the page keeps changing after launch week. A frozen translation dates itself.

How UDX works

UDX is a Japanese company with offices in Fukuoka, Tokyo, Osaka and Morioka, and is part of the PROVENANS Group. We write and structure Japanese pages using that checklist, and each page has an update schedule. Our team also runs the day-to-day digital operations for three Japanese businesses in our group, and we studied how prepared all 3,709 listed companies in Japan are for AI search.

Our pages in other languages follow the same process: our team in Japan writes the brief in Japanese, the page is written in the reader's language, and it is checked against the Japanese original before it goes live.

What we do not publish

We do not publish client names without the client's approval, and we do not publish enquiry figures. What we do publish is public: our study of 3,709 listed Japanese companies and who we are.

Further reading

• Do you need a Japanese landing page?
• Japan landing page sprint
• Contact UDX