UDX Insights
Entering Japan, explained from inside Japan
Most Japan-entry guidance is written from outside Japan, from translated sources. These pieces are written by a digital marketing firm that runs Japanese-language marketing inside the Japanese market every day. They are practical, opinionated, and free.
Market Entry
How to Enter the Japanese Market: The Sequence That Actually Matters
The five decisions — demand, compliance, channel, presence, proof — in the order a Japan-based team would take them, and what each costs you if taken out of order.
Read →Japanese Web
Do You Need a Japanese Landing Page? A Decision Guide
When a Japanese page is genuinely required, why an accurate translation still under-performs, and what a Japanese page must carry that an English one does not. Includes translation vs localisation vs transcreation.
Read →Consumers
Japanese Consumer Behaviour: Six Things Foreign Brands Get Wrong
Consistency over peak quality, unexplained price over price itself, verification over persuasion — six inherited assumptions corrected, each with the concrete change it implies.
Read →AI Visibility
Why AI Assistants Don’t Recommend Your Brand in Japanese
Five diagnosable reasons, a measurement method that is not guesswork, and the order of work that actually moves the number. With data from our survey of all 3,709 listed Japanese companies.
Read →Original Research
3,709 Listed Japanese Companies: How Ready Is Japan for AI Search?
Our own machine survey of every domain-resolved listed company in Japan. Only 4.5% have adopted llms.txt. Full methodology and industry breakdown.
Ready to move from reading to evidence?
The Japan Market-Fit Report (USD 4,900) answers whether your product will sell in Japan. Japan Digital Launch (from USD 12,000) builds and runs the Japanese-language presence once you decide to go.
Talk to UDX →