About UDX

A cross-border digital team, based in Japan

UDX is a digital consultancy in the PROVENANS Group. We run one playbook in two directions: helping Japan-based companies grow internationally, and helping international companies enter and grow in Japan.

This site

Into Japan

Market-fit research, Japanese AI & search visibility, and digital launch execution for international companies entering the Japanese market. Fully remote, delivered in English. See services →

Japanese site

Out of Japan

Overseas digital strategy, marketing, and sales transformation for Japan-based companies expanding abroad — assessments, HubSpot, SEO/AI-search readiness. 日本語サイトへ →

Both directions demand the same rare thing: a team that reads both markets natively. That daily two-way practice is why our Japan-entry work starts from how Japanese buyers actually search, decide, and buy — not from a translated playbook.

Rooted in Japan

We’re not a Japan desk. We’re a Japanese company.

Most Japan-entry advice is produced from outside: an analyst abroad, working from translated sources, telling you what Japan probably thinks. UDX works the other way around. Our core business is running digital marketing for Japanese companies, inside the Japanese market, in Japanese — with offices in Fukuoka, Tokyo, Osaka, and Morioka.

That daily practice is what we bring to your Japan entry: we know which trust signals Japanese buyers check before they purchase, how Japanese media and AI assistants describe brands, and what a Japanese distributor reads between the lines of your website — because reading this market is our home game, not a research assignment.

Company facts

Company

UDX Inc. (UDX株式会社)
Founded November 2021
CEO: Hideaki Mori

Locations

Headquarters: Fukuoka, Japan
Offices: Tokyo, Osaka, Morioka
Working language: Japanese & English (JST)

Group

Part of the PROVENANS Group. Sister company PROVE Inc. (est. 2007) has supported 2,000+ cross-border projects across 60+ countries.

Expertise

Digital market research, Japanese SEO & AI-search visibility (LLMO), landing page & CRM implementation (HubSpot partner), performance marketing.

Original research

UDX publishes primary research on digital readiness in Japan, including a 2026 study of AI-search readiness (llms.txt and structured-data adoption) across 3,709 listed Japanese companies, and ongoing analysis of how Japanese mid-sized companies approach overseas digital expansion. This research underpins the methodology of our Japanese AI Visibility Audit.

Talk to the team.

Ask us anything about entering Japan, in English — no obligation, no meeting required. We reply in writing within one business day.

Contact UDX →